November 14-16, 2017
Imphal, Manipur
Organized by
Centre for Global Management & Responsible Leadership (CGMRL), XLRI, Jamshedpur, India
&
Center for Entrepreneurship and Skill Development, Manipur University, Imphal, India
About North East India
India's North East has long been neglected in terms of both economic and social development. This is despite the richness of natural resources in the region, presenting a huge opportunity for investment, and growth of enterprises in the region.
The region comprises of eight states: Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura and Assam. All the eight states have different developmental prospects and resources to support their efforts in contributing to the regional as well as national economy.
A critical appraisal of the key economic indicators along with a detailed sketch of the individual strengths of these states is necessary to achieve a holistic framework to target growth in the region (PwC).
It is in this context that this conference is being organized. The objective of the conference is to draw out strategies for “Promoting Business Opportunities for the North-East India”. In addition to paper presentations, the conference would have an half a day workshop to draw out an action plan for the region.
Call for Papers
The conference invites policymakers, researchers, and practitioners to present their understanding on how business opportunities could be promoted in the North Eastern states of India. Some of the Areas important for North East include:
-
Entrepreneurship marketing
-
Sales and distribution of SMEs
-
Tourism, Agriculture, Sports Marketing
-
Marketing outside of NE
-
Connecting to international markets
-
Importance of technology in marketplace
-
Socio-Economic Development of NE
-
Understanding cross-cultural Issues in the design and Implementation of marketing/business strategy in NE
-
Enhancing and strengthening Products/Services and Brands of NE
Call for papers is not limited to the sub-topics mentioned above. Papers on any topic focusing on the development of the region are welcome.
Abstracts can be e-mailed to cgmrl@xlri.ac.in
Conference Chairs
Prof. Ibohal Meitei
Director
Center for Entrepreneurship and Skill Development,
Manipur University, Imphal, India
Prof. Pingali Venugopal
Chairperson
Centre for Global Management & Responsible Leadership
XLRI, Jamshedpur, India
Prof. Teidor Lyngdoh
Faculty Marketing Area
XLRI, Jamshedpur, India
Prof. David F Marbaniang
Department of Business Administration,
St Anthony's College, Shillong, India